Press
Below is a list of recent print articles, blog posts and interviews featuring BUG and Bug Labs. If you’re interested in writing about Bug Labs or BUG, you can browse through our gallery of press images and logos at the bottom of this page.
Recent Press Coverage
Innovation Excellence Five Tech Trends Impacting Business Innovation in 2012
January 11th, 2012Ford and Bug Labs, will develop and distribute opensource developer tools to advance in-car connectivity innovation.
The New York Times Up, Up and Away Into Ford’s Cloud
January 10th, 2012The Ford carnival contraption consists of 12 Sparco racing seats mounted around a circular elevator that rises 20 feet into a celestial theater-in-the-round — the Cobo cloud, as it were. Inside the theater, the show explains Ford’s future plans for incorporating cloud-computing technology into its vehicles, enabled by partnerships with Google and Bug Labs, an open-source software and hardware company.
Technology Review Ford Bets on the Digital Car
January 9th, 2012Ford's flashiest effort in that direction to date is a deal, announced in September, with New York City's Bug Labs to launch OpenXC, a programming interface makes that makes vehicle data available to developers. Ford's idea is to treat a car a bit like a smart phone, letting outsiders write apps, develop new car gadgets, and test connectivity concepts.
element14 Ford returns to innovation, opens labs in Silicon Valley
January 6th, 2012Ford stated that the following is the initial areas of interest for the new group: • Personal mobility: Mindful of consumer trends and the growth of megacities, Ford is researching new business models that will help avoid the creation of global gridlock through a holistic approach to personal transportation • Open-source hardware and software developer kits: Working with New York City-based startup Bug Labs, Ford is launching OpenXC, a research platform that will allow developers to access key vehicle data in order to innovate cloud-based apps and services. The first OpenXC beta developer kits will be shipped this month to several participating universities including MIT, University of Michigan and Stanford • The car as a sensor: Researching ways to utilize the multitude of sensors within the vehicle to improve the road for all drivers, Ford is opening the data channels to developers. For example, San Francisco-based Weather Underground is looking at ways to leverage vehicle windshield wiper activations to improve its weather proximity reporting
Market Watch Ford Creates First Silicon Valley Presence with New Research Lab to Drive Innovation in Personal Mobility
January 6th, 2012Working with New York City-based startup Bug Labs, Ford is launching OpenXC, a research platform that will allow developers to access key vehicle data in order to innovate cloud-based apps and services. The first OpenXC beta developer kits will be shipped this month to several participating universities including MIT, University of Michigan and Stanford
The New York Times Wheelies: The Third Way Edition
January 6th, 2012Ford announced Friday that it would open an R&D center in Silicon Valley, its first on the West Coast, in the first quarter of the year. The center would be dedicated to advanced mobility issues, primarily in the conceptual computing realm, which the automaker has explored in its partnership with the open-source hardware and software company Bug Labs.
Slash Gear Ford working on a better Segway
January 6th, 2012.. Meanwhile, Ford has also begun distributing its open-source collaboration with Bug Labs, announced last year. The OpenXC research platform – consisting of hardware and software developer kits created in partnership with Bug Labs – is being shipped this month, with MIT, the University of Michigan and Stanford among the first wave of universities taking part. The idea is that developers will eventually be able to use “key vehicle data” in their cloud apps and services.
Investors Business Daily Ford Opening Silicon Valley Lab To Be Near Geek Set
January 6th, 2012They also include the quickly applicable — things like open-source hardware and software development kits that will come in handy as car communications capabilities improve. The group is working with startup Bug Labs to launch the research platform OpenXC, which helps developers use vehicle data to build new cloud-based services. The first kits are scheduled to go out to the Massachusetts Institute of Technology, Stanford University and the University of Michigan this month.
Autoblog Ford setting up shop in Silicon Valley
January 6th, 2012Among the projects Ford's new Bay Area-based team will tackle: Open-source hardware and software, beginning with its partnership with Bug Labs; utilizing vehicle sensors to enhance real-time data (think windshield wipers activating and informing weather sites when it's raining); and new business models based around "personal mobility," something BMW has been actively pursing at its Mountain View, California facility.
DailyTech Ford Makes Its Way to Silicon Valley with New Research Lab
January 6th, 2012Ford has outlined a few areas it hopes to focus on and accomplish in particular via the Silicon Valley lab, including personal mobility, the use of sensors to improve a range of driving functions such as intelligent windshield wipers, and open-source hardware and software developer kits to supply developers with important vehicle data for the creation of new services and cloud-based apps. In fact, Ford is launching research platform OpenXC for developers along with New York-based Bug Labs.
